The Numbers — CloviTek

Key Financial Metrics

All-time build cost, unit economics, and margin structure — every number sourced from real transactions or disclosed methodology.

$51,014

Total All-Time Build Cost

AppSumo software purchases ($32,500) + measured API spend ($18,514) from AmEx statements and provider dashboards. Fully reconciled.

84.6%

Contribution Margin

After variable COGS ($6.16/customer/month): API calls, hosting, LLM inference, storage. Fixed costs excluded. Real production measurement.

$6.16

COGS per Customer/Month

Average measured cost to serve one active customer across the fleet: Anthropic/OpenAI API, Contabo VPS, S3 storage, ElevenLabs TTS.

79%

Gross Margin

Traditional gross margin calculation (revenue - direct COGS). Both 79% and 84.6% are valid; we publish both with clear labels.

Build Cost Breakdown

Complete reconciliation of the $51,014 all-time build investment. Every line item measured and categorized.

Total Build Cost: $51,014

AppSumo Software Purchases

Lifetime deals for build tooling (design, dev, automation, analytics)

$32,500

Anthropic API (Claude)

Measured spend across all accounts and time periods

$10,200

OpenAI API (GPT-4o, GPT-4o-mini)

Measured spend from OpenAI dashboard exports

$4,800

Google Gemini API

Measured spend from Google Cloud billing

$1,900

Infrastructure (Contabo VPS, S3, CDN)

Measured hosting, storage, and CDN costs

$1,200

Other Services (ElevenLabs, webhooks, monitoring)

Measured ancillary service costs

$414

TOTAL ALL-TIME BUILD COST

$51,014

Provenance: AppSumo total from purchase history export. API costs from AmEx statement parser + provider dashboards. Infrastructure from Contabo/AWS billing. Full methodology documented in financial data room.

Unit Economics at Scale

Cost structure per customer based on real production usage patterns. These are measured averages from current operations, not projections.

$6.16

Variable COGS per Customer/Month

API calls (Anthropic/OpenAI/Google): $4.20. Hosting/storage: $1.40. Voice (ElevenLabs): $0.56. Measured from CloviMeter real-time tracking.

$49–$299

Target Pricing per Platform

Starter: $49. Professional: $129. Enterprise: $299. Bundle discounts available. Pricing validated via strategy agent + competitor analysis.

$42.84

Contribution per Customer (at $49/mo)

$49 revenue - $6.16 COGS = $42.84 contribution margin per customer per month. 87.4% margin at entry tier.

$122.84

Contribution per Customer (at $129/mo)

$129 revenue - $6.16 COGS = $122.84 contribution margin. 95.2% margin at professional tier (most common).

Heritage Revenue (CloviFi Era)

Complete revenue history from the hardware business. Fully measured, reconciled against Stripe/PayPal exports.

$16,905

All-Time CloviFi Revenue

2016–2025. Payment processor exports (Stripe + PayPal). 135 customers. Lifetime deals via AppSumo drove majority of volume.

135

Total CloviFi Customers

Unique paying customers across all CloviFi product SKUs. Customer database retained and migrated to CloviTek AI platform.

9 years

Operational Continuity

2016–2025. Continuous operations, customer support, and product maintenance. Demonstrates founder commitment and execution capability.

CES 2018

Innovation Awards Honoree

Smart Home category. Third-party validation of product quality and market fit. Boosted brand credibility and press coverage.

Why "Measured, Not Estimated" Matters

Most early-stage pitches rely on projections, TAM multipliers, and best-case assumptions. CloviTek provides actual, auditable data at every level.

No Inflated Build Costs

We don't claim "$500K in development" or inflate founder time at enterprise consulting rates. $51K is what we actually spent, measured and reconciled.

Real Unit Economics

$6.16 COGS is measured from production workloads, not guessed from competitor estimates. Every API call is logged, categorized, and summed.

Provenance Tagging

Every metric includes source methodology. Investors can verify the numbers themselves — we provide raw data, exports, and reconciliation formulas.

Two Valid Margin Calculations

We publish both 79% gross margin AND 84.6% contribution margin with clear definitions. Neither is "wrong" — context matters.

Investor Access: Full financial data room includes AmEx statement parser output, API dashboard exports, Chargebee billing reports, and complete build cost reconciliation. All numbers are auditable.

Visual Summary

Key financial metrics at a glance. All charts use measured data from production operations.

TAM: $200B global AI SaaS | SAM: $18B mid-market vertical AI | SOM: $360M (3-year conservative target)

$6.16 COGS per customer/month at $49–$299 revenue tiers (measured via CloviMeter)